The technology behind this is called "predictive analytics" or, in sales terms, "predictive sales analytics". In this article, you will learn how you can tell whether your company needs an ERP system with AI to predict customer behaviour. We will also discuss the advantages of using this technology, how it works, and what is needed for it to work. Predictive sales analytics is a specialized field that aims to make sales forecasts as precisely as possible. Various statistical and mathematical methods are available for this purpose.

There is no doubt that today we have embarked on the path of technologies that will perform many tasks the accomplishment of which, for now, requires the human brain. Companies like Google, Facebook, Amazon, Apple, Microsoft, and Adobe are investing heavily in technologies that automate and anticipate business and domestic activities. At the head of the list of the most important users of artificial intelligence, we find unsurprisingly social networks, search engines, and SaaS. Far beyond targeted advertising, technology has enabled structures of all sizes to expand their customer base on an international scale. Changes in purchasing behavior and the multitude of contact channels have exploded the volume of data available to brands.